The hottest herbal tea drinks are heating up, driv

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The warming of herbal tea drinks drives the development of the packaging industry

lower fire drinks have become a bright spot in China's beverage market in recent years. In 2004, the sales revenue of the leader Wang Laoji reached more than 800 million, and in 2005 it reached about 3 billion, which not only made the herbal tea originally sold mainly in regional markets such as Guangdong, Fujian and Zhejiang popular all over the country, but also made more manufacturers pay attention to the functional beverage market segment with the selling point of "cooling and dispelling fire". In 2005, the market share of xiahuo beverage is expected to reach 5billion yuan, and will increase by 20% - 30% in the next few years

Huang Guisheng, chairman of Shantou Taisheng company, said that Wang Laoji has always been the sales champion in China's herbal tea market. In terms of packaging, many brands are also intentionally or unintentionally imitating Wang Laoji. All use tin cans, the same red, the same 310 ml each

Liu Xiwu, general manager of Guangdong Xuebao trading company, who operates lejutang herbal tea, believes that although Hong Kong JDB group's red tin tinned Wanglaoji market performed best, baoqingtang's yellow tinned herbal tea and silver gray tinned Denglao herbal tea all performed well

canned tea is gradually on the road to industrialization. The hot sale of herbal tea has brought benefits to relevant packaging enterprises. Hangzhou COFCO Meite container Co., Ltd. revealed that COFCO Meite provided 600million beverage cans for its major customer "Wanglaoji" herbal tea products in 2005 alone

in the past two years, in addition to Wang Laoji, Sanjiu foreign trade tea import and export company, Hubei Sanpi can, coconut tree group, Chia Tai liquor and other enterprises have invested heavily to enter the lower fire beverage industry. Sanjiu company claims to spend 1billion yuan to launch the fire king of Sanjiu; Chia Tai liquor launched Fujian red fire reducing dew, and announced that it would win 30million Fujian market according to the schematic diagram. Wahaha launched Songdu herbal tea. Zhejiang Zhizhong liquor also launched Zhizhong "Luohanguo" in 2005, as well as Shenzhen's "old military doctor", Guangdong Denglao herbal tea, CHUNHETANG herbal tea, Huangzhenlong herbal tea, etc

at the same time, contemporary biomaterial science and industry are undergoing revolutionary changes, and new herbal tea projects are still being launched. This summer, the Wanglaoji beverage project invested by Hong Kong jiaduobao group under Hong Kong Hongdao group in Shishi City, Fujian Province will be put into operation. The beverage project covers an area of 100 mu, with an investment of 25million US dollars and a registered capital of 10million US dollars. After it is put into operation, the output value can reach 2billion yuan

Guangyao group, which uses green Tetra Pak bricks to package Wang Laoji, will also make a difference in health products and beverages this year. Yang Rongming, chairman of the company, said that one of the company's major development strategies in the future is the rapid growth of health food and beverage products. Wanglaoji pharmaceutical, a subsidiary of the company, has now cooperated with KFC, hoping to expand the market with the help of KFC brand and point resources, and expand Guangdong herbal tea to the national and even global markets as a fashionable beverage

He Qing, the marketing director of Wanglaoji company of Guangzhou Pharmaceutical Group, said that the herbal energy beverage market represented by Wanglaoji has reached a market size of nearly 5 billion, and the market growth rate was more than 40% last year. The sales revenue of Wanglaoji of Guangzhou Pharmaceutical Group increased by more than 40% in 2005, and it is expected to grow at a high speed in 2006

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information source: packaging Expo

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