The competition situation is more severe. Wardrobe

2022-07-22
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With the development of the industry and the entry of many "laymen", the competition situation of the wardrobe industry has become more severe, and its development is increasingly restricted by multiple factors. Therefore, in order to better develop and expand the market, wardrobe enterprises need to grasp the needs of consumers and market development trends

with the development of the industry and the entry of many "laymen", the competition situation of the wardrobe industry becomes more severe, and its development is increasingly restricted by multiple factors. Therefore, in order to better develop and expand the market, wardrobe enterprises must grasp the needs of consumers and market development trends, and cater to products and services closely combined with consumer needs

expand market segments and adapt to changes, that is, adapt to changes in consumers. With the improvement of living standards, consumers' consumption concepts are becoming more and more mature and rational. Personalized consumption is becoming increasingly obvious, and the initiative and selectivity of consumption are increasing. Consumers will eventually become the "master" of the wardrobe Market. Under such conditions, only enterprises that want to be "masters" will not be eliminated by the market. Enterprises must identify the most profitable market segments that can effectively serve them, and dig deep and cultivate carefully. Behind any market demand, there is the potential and possibility that can be further clarified and subdivided. Enterprises will never do nothing in front of the established market demand. Therefore, the establishment of market data collection and analysis is one of the tasks for growing wardrobe enterprises to adapt to market changes. The greater the grasp of the market, the greater the possibility of success. If there is no market demand or the market demand is not grasped accurately, the decision-making of enterprises will be far from the market demand, and eventually far away from the consumer market. How can wardrobe enterprises better expand the market? Products designed to meet the needs of the market, including wardrobes, foreign well-known home furnishing brands generally pay more attention to their own characteristics and design innovation, have their own professional designers, and each new product launch is innovative and can maintain the unique style of the brand. However, some domestic wardrobe brands in the growing period often follow the trend of major international brands or popular styles in the market, copy each other, and plagiarize more ingredients, so they do not form their own wardrobe brand style. In a sense, whether Chinese wardrobe enterprises can achieve the goal of building a strong brand depends on the strategic resources and company strength they have. It can be said that design is also one of the strategic resources of enterprises. It is an inevitable choice for Chinese wardrobe enterprises to use design to promote the recognition and recognition of product brands in the international and domestic markets, so as to forge a strong brand. Wardrobe products seem simple, but in fact, in addition to being an important necessity for people's home life, with the improvement of people's living standards, they are also regarded as works of art matching the overall home decoration style. Therefore, wardrobe enterprises in the growth period need to make a breakthrough in product design, break through this bottleneck, and improve product design based on marketing strategies to expand market share. All the behaviors of enterprises are to meet the needs of the market, rather than making useless efforts to force consumers to accept passively. Therefore, designing products that meet the needs of the market is twice the effort of the past

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